EASTPAK - I AM THE BAG CAMPAIGN

I just came across this campaign and video series by EASTPAK, a bag manufacturer. 

The video above is cool - a fresh way of showing who they are and expressing some attitude.

There's a whole bunch of other (weirder and increasingly disturbing) videos on their site.

I'm not into the way they use little people - something seems wrong about it - but 

the overall effect of what they are doing makes me sit up and pay attention and wonder

who are the people at EASTPAK, and what gumption they have to put this stuff out there.

See the video larger on their homepage:

EASTPAK

And watch some of the more bizarre videos I mentioned on their other page:

I AM THE BAG