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Aether SF + Cool Hunting Video

We weren't familiar with the outerwear company Aether before - but just watched this cool video about their new space-saving, multi-level store in SF on Cool Hunting. (we're fans of Cool Hunting - they do really nice video profiles) The two founders of Aether seem really smart with good taste - we'll definitely be checking out their site and visiting their store next time we're in California.

Dan GoldenComment