A creative studio working across art, brand, and design.
See what we see
Rethinking what’s possible.
Glossier
A bigger vision.
Imagine Glossier as its own world where every campaign, collaboration, and new product reveals something unexpected—an evolving creative universe that gives the brand endless possibilities and invites a new generation to explore.
See’s Candies
Breathe new life into a beloved brand.
What if See’s became even more itself? A name distilled to it’s essence, a gently refined identity, and a fresh expression of everything people have loved for generations. Not a reinvention but a natural evolution.
Capsule
Make every delivery count.
Transform hand-delivery into a memorable brand moment. A bolder identity, distinctive packaging, and thoughtful messaging make each interaction intentional—building recognition and loyalty over time.
The whole picture
We consider every part of a brand, from identity and messaging to campaigns and products. We distill each part to its essence so everything works on its own and even better together.
Dan Golden
Founder
Dan Golden is a creative director, designer, and author with 25 years of experience across branding, product, publishing, and curation—and a lifelong passion for creative play.
Brands & Collaborators
ArcLight Cinemas, Cadillac, CB2, Cooper Hewitt, Fast Company, Hachette, Knock Knock, Swarovski, Time, and UPS.
How we play
Recess
A focused, creative deep dive into your brand. We uncover untapped potential and deliver a playbook of ideas and actionable recommendations.
Residency
A deeper creative collaboration focused on developing and bringing an idea to life. We work alongside your team to turn promising concepts into tangible results.
Agency partnerships
A different creative perspective. We collaborate with agencies to strengthen pitches, elevate client work, and explore new directions.
Need Playtime?