Creative thinking for brands.
Strategy, language, and design for brands that want fresh thinking.
RESIDENCY
A four-week creative exploration of your brand.
We develop a custom Playtime playbook that covers identity, positioning, messaging, and campaigns. Have your team run with it, or keep us on to execute for you.
RECESS
A two-day creative intensive.
We embed with your team for focused, playful sessions that produce real work—fresh campaign directions, copy, and visuals. Structured time away from the day-to-day.
APPROACH
Human and informal—friend-to-friend, not consultant-to-client. We also plug into agency projects when they need additional creative help, either white-label or credited.
Playtime comes from Dan Golden Studio, the design practice of Dan Golden—designer, creative director, and artist creating brands, books, and games.
THINKING
GLOSSIER
Glossier is one of the most important beauty brands of the last decade. We wondered what comes next. Instead of a campaign concept, we imagine a world—mysterious, compelling, unmistakably Glossier—a place that opens up new ways to talk about and experience the brand and gives birth to a million campaigns.
CAPSULE
Capsule plays in a crowded market. What makes them stand out: they hand-deliver every order. Treat every delivery as a chance to connect: a refreshed identity (a bolder wordmark and a vibrant, ownable brand color) will make each one feel like receiving a gift—even if the gift is cholesterol medication.
SEE’S
See’s Candies has single-name icon status, like Coke and Elvis. Drop “Candies,” and don't be afraid of an identity refresh—it can stay authentic while honoring the brand's heritage. See’s: We work for chocolate.
HERMAN
One of the world’s most respected furniture makers is leaving money on the table: the cool kids are shopping at Blu Dot—an audience the brand could be reaching. What if they launched a sub-brand, something a little looser, more playful, more human? Our idea was Herman. We created the sub-brand and designed the chair, which Design Compendium in Brooklyn fabricated.